Interestingly (if you find grammar interesting like me) confusion also arose from the fact that in British English, the word “now” can be used as a subordinator by itself, but in US English you need to use “that” as well. Ergo, “now Thatcher’s dead” became “now that Cher’s dead” to our American friends. After a Man City PR person decided to have people use #AskJesus to pose Navas questions, the English club ended up getting a LOT more responses than they bargained for, as well as some pretty funny wisecracks! The campaign quickly changed over to #WarburtonsChristmasCrumpets, to avoid further confusing innocent crumpet lovers and proud furries! This messaging enraged eco groups, who were fighting against the approval of large mines across the country at the time. Environmentalists started using the hashtag ironically, ridiculing the campaign and flooding the feed with anti-coal tweets. The council would ultimately deny the campaign’s failure, citing the ol’ “all press is good press” line… Sure, Jan. American video game developer Brianna Wu said at the time, “I log onto Twitter, I see what’s trending, and I see Pokemon Master Sex… Then I see the official icon next to it, meaning that they paid for it. I’m like, ‘What the hell is going on?’” Willful manipulation for hilarious gain, Brianna.
